Health Technology/clinical-trials

Digital Health Communication Study Reveals How Email Link Design Affects Vaccination Booking Trust — Implications for Australian Health Services

247 Health News Editorial

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20 Apr 2026

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3 min read

·clinical-trials

University of Essex study reveals how weblink design in vaccination emails affects patient trust and booking rates. Research provides evidence-based guidance for optimising digital health communications in Australian healthcare settings.

Originally reported by ClinicalTrials.gov

References

  1. 1.Australian Digital Health Agency. (2023). Australia's National Digital Health Strategy. Australian Government. https://www.digitalhealth.gov.au/about-us/strategies-and-plans/national-digital-health-strategy
  2. 2.Betsch, C., Schmid, P., Heinemeier, D., Korn, L., Holtmann, C., & Böhm, R. (2018). Beyond confidence: Development of a measure assessing the 5C psychological antecedents of vaccination. PLoS One, 13(12), e0208601. https://doi.org/10.1371/journal.pone.0208601
  3. 3.Freeman, D., Loe, B. S., Chadwick, A., Vaccari, C., Waite, F., Rosebrock, L., ... & Lambe, S. (2022). COVID-19 vaccine hesitancy in the UK: the Oxford coronavirus explanations, attitudes, and narratives survey (Oceans) II. Psychological Medicine, 52(14), 3127-3141. https://doi.org/10.1017/S0033291720005188
  4. 4.Nan, X., & Daily, K. (2015). Biased assimilation and need for closure in responses to health messages. Communication Research, 42(6), 750-773. https://doi.org/10.1177/0093650213510938
  5. 5.Razai, M. S., Osama, T., McKechnie, D. G. J., & Majeed, A. (2021). Covid-19 vaccine hesitancy among ethnic minority groups. BMJ, 372, n513. https://doi.org/10.1136/bmj.n513
  6. 6.Roozenbeek, J., Schneider, C. R., Dryhurst, S., Kerr, J., Freeman, A. L., Recchia, G., ... & van der Linden, S. (2020). Susceptibility to misinformation about COVID-19 around the world. Royal Society Open Science, 7(10), 201199. https://doi.org/10.1098/rsos.201199
  7. 7.University of Essex. (2024). Optimizing Weblinks Used in Digital Vaccination Invitations to Raise Trust and Booking Intention: Online Experiment 2. ClinicalTrials.gov Identifier: NCT07532967. https://clinicaltrials.gov/study/NCT07532967
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247 Health News Editorial

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